TIG Sports: Case Study

The Challenge: Too Many Manual Actions

TIG Events has carved out a name for itself in the world of large-scale sporting events – year after year, they are responsible for the most standout experiences. With such rapid growth, there was no time to pause and rethink the right systems to enable this. Over time, it became clear that the current processes and systems no longer matched the level of complexity and scale. Isolated data, spreadsheet chaos, and scattered workflows started complicating matters for them.

The team knew that a modern CRM could bring much-needed clarity – but with major events in full swing and no internal CRM expertise, they needed more than just a recommendation. They needed a partner who could evaluate, implement, and guide with both confidence and speed.

This is where Best Byte stepped in. We've repeatedly seen how the right CRM can unlock growth, but we also know that no two companies (or events) are the same. Choosing the right tool is just part of it. Success lies in understanding the nuances and aligning technology with how a company truly operates.

The Approach: Rapid Discovery, Tailored Solution

Every Best Byte project starts with structured curiosity. For TIG Events, this meant discovery workshops to understand the current situation, sales process, and challenges. The outcome: Key information lived in memory, conversations were buried in chats and emails, and reporting lacked consistency. It’s a common situation, but one we always approach with fresh eyes.

The immediate goal? A CRM that could cover most of their current needs, while preventing endless analysis. We looked ahead and helped TIG envision how the system could grow with them in the future, adding value through marketing automation, invoicing, and richer reporting.

Because while solving today's problems is important, preparing for tomorrow's complexity is what prepares our clients for real growth.

With live events in full swing, we knew every solution needed to be adopted on-the-fly. That's where our rigorous selection process came into play.

We selected platforms in four key categories:

1. All-in-One Market Leaders

2. CRM Specialists Only

3. Local Champions

4. High-Potential Disruptors

Each option was scored, benchmarked, and stress-tested against TIG’s specific needs, with a sharp eye for one critical factor: speed to value with minimal configuration. We didn't just choose what looked good on paper. We ensured CRM providers engaged deeply with the briefing, to ensure that the fit worked not only in theory but in practice as well.

The Transformation: One CRM, Many Wins

The result? A custom-configured CRM that finally brings TIG Events' sales and account management under one roof.

No more data sprawl. No more searching inboxes and WhatsApp conversations for draft proposals or contacts. From prospect to invoice, everyone now operates from a single source of truth, using event-specific pipelines designed for the way TIG runs its business.

Automations take over the heavy lifting, and deal stages are updated automatically, reminders sent automatically, allowing the team to focus on what they do best: building partnerships.

Management now has live dashboards at their fingertips, providing real-time insights into revenue forecasts, ticket sales, and resource allocation.

The ripple effects were powerful:

• Manual input and error-prone double work? A thing of the past.

• Valuable hours reclaimed each week? Absolutely.

• Clear overview of every event? Game-changing.

• Knowledge trapped in someone’s head? No longer.

TIG Events didn't just gain "a system," they've laid the foundation for growth, with a CRM that matches their pace.

The Conclusion: Built to Scale, Ready to Move

After focused weeks of guided discovery and platform evaluation, TIG Events went home with more than just a CRM. They gained the clarity, confidence, and structure needed to optimize their events business today, while planning to maintain this momentum and scale in the future.

At Best Byte, we don’t just help teams keep up. We help them move ahead.